On 9 June, Ghent will be overwhelmed by the fervour of 550 Popins, all taking part in a unique race to discover the city in a refreshing way.

Pop In the City is an urban adventure race hosted by European cities.

The race is unique in Europe and for women only. Pop In the City reflects two great trends in tourism: the “city-break”, an urban gateway for the time of a weekend and the search of authenticity and local experiences for the duration of a trip.

The idea is to discover a city in a refreshing way, live a unique human experience and have fun.

Want to see what a Pop In the City looks like? Click here to watch a video!

 

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