Outstanding report for Ghent’s hotel sector13 Jul 2017
29 June 2017 saw the presentation of the 2016 ‘Hotel Report for the Flemish Art Cities’. Ghent’s hotels are performing extremely well. Nowhere is the room occupancy rate higher, employment in the sector is on the rise, and there is still potential for sustainable growth. The report is an initiative from the hotel associations in the five ‘art cities’: Antwerp, Bruges, Ghent, Leuven and Mechelen, and is supported by the cities’ tourist offices. Below are four of the reasons for Ghent’s success:
1. Ghent is found and booked
In 2016 Ghent had 36 licenced hotels offering a total of 1,988 rooms. Of all the ‘art cities’, booking figures in Ghent are the highest. It is clear that it is becoming increasingly simple for overnight tourists to find their way to the ‘City of Artevelde’. Just last month, the American magazine Condé Nast Traveler declared Ghent “the surprise European city-break sensation of 2017”. Ghent’s hotels also stand out in terms of turnover figures. In the current social and tourist context, the Ghent hotel market continues to be in a strong position in Belgium.
2. Tourists are opting for an all-in experience
Almost half of those staying overnight in Ghent are individual tourists, a figure which is higher than in other cities. In Ghent, tourists are opting for an all-in experience. The extensive cultural offering, museums, shops and many restaurants are all crowd-pleasers. And the cool vibe is a welcome extra!
3. More employees in the hotel sector
Together, Ghent’s hotels create 600 full-time jobs. In Ghent, the number of jobs per hotel room is the highest. The hotels are thus good employers and key businesses for the city.
4. Sustainable growth continues
There is additional room for growth. In Ghent there is still scope for original hotels in the city centre, or for extra rooms on the outskirts of town. The city promotes a healthy and sensibly expanding hotel sector. This is an indispensiable ingredient for an attractive international tourist destination.
Ghent’s hotels are delighted with these positive figures. This is their reward for the quality and professionalism that are on display every day in order to give visitors that unique experience.
All the figures can be seen in the ‘Hotel Report for the Flemish Art Cities’. NB: this document is only available in Dutch.