Shopping in Ghent is a unique experience. You can enjoy some carefree shopping in the pedestrian shopping streets in the historic city centre. You can go to the traditional boutiques but also make new discoveries, e.g. at The Box. The city of Ghent provides entrepreneurs with the opportunity to make their dreams come true.

Creative start-ups can test their retail concept in The Box without significant investments. The building is located between numerous restaurants and shops. The pop-ups follow each other in rapid succession, so prepare to be surprised during your visit.