VisitGhent gathers information from statistical sources and studies about tourism in Ghent. It uses this knowledge to support its tourism policy.
In a hurry? Check out the most important data in a nutshell:
You do have more time to spare? Then take a look at the annual report 'Tourism in figures', click on 'Research' and dive deeper or read the full policy paper under the 'Policy' section.
VisitGent’s annual report contains an overview of the key figures up to 2022: the number of visits to the tourist information office, the number of visits to the sights and the number of overnight stays.
VisitGent’s annual report 'Tourism in figures' contains an overview of the key figures (only available in dutch)
VisitGent conducted numerous studies, either on its own or in collaboration with partners such as VisitFlanders and the Flemish art cities.
