They differ from typical Flemish bike shops and aim for a more extensive range of services, where you are also welcome for a delicious cup of coffee.
They focus on products with a story that fit within their concept. They collaborate with e.g. Jaegher, a Belgian bicycle brand that offers custom-made steel bicycles. In all aspects, they try to offer the best service, from proper clothes and tailoring, to the right bike designed for the customer.
While you wait, you can enjoy a nice cup of coffee made of Or coffee beans, or Ferm’s kombucha, both produced by local entrepreneurs from Ghent.